What is link promotion?

Promotion of the site with links is one of the strategic approaches in search engine optimization (SEO), which allows you to get links to your resource to improve its authority, reputation and positions in search engines. External link building, also known as link building, takes place after internal work with the site. 

Two main types of links are used to promote the site:

• Internal - placed on the main site and linked to the pages of this site;
• External (backlinks) are placed on donor sites and sent to the acceptor site.

To successfully promote the site, you should use different types of links:

• Unanchored link - the anchor is the URL, and the link itself is attached to the phrases "read here", "follow the link";
• Brand anchors – different variations of the brand name to which a link to the site is attached;
• Dofollow are classic links without attributes that should be used sparingly.
• Nofollow - links that give a signal to search engines that it is not necessary to follow the link and give trust and weight to the page. Often used for links in advertising texts. 

The number, types and text content of links are determined by specialists link builders, which use special analytical tools to improve the site's link promotion strategy.