What are keywords in the text?
Keywords are words or phrases that help users find relevant content through special search queries. For search engine optimization (SEO) of the site keywords are especially important because they help determine which search engine queries will show specific content.
Keywords play the main role in the formation of the semantic core - all terms and phrases accurately express the content of the website. SEO specialists select queries thanks to analysis, study of statistical data and special programs.
Classification of search requests:
- Branded - contain the name of the brand (company, product, service, etc.).
- Navigational - contain the name of the site or page that users are looking for without knowing the specific URL.
- Geolocation - contain the name of a specific country, city or location.
- Transactional - inform about the intention to purchase something and contain the words "buy", "order".
- Multimedia - contain the words "photo", "video", "graphics".
Key queries are high-frequency, medium-frequency and low-frequency. Frequency is determined based on user activity in searches for specific keywords. A high search frequency increases the amount of traffic you can get.
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