What Are Anchor Links?

Anchor links, or anchors, are phrases or words that are attached to a hyperlink to a specific page on a website. The anchor text should be natural and clearly correspond to the content of the specific page of the resource to which the link leads.

Types of Anchor Links

There are several main types of anchor links that are used by specialists for quality promotion of a website in the TOP of the search results:

• Unanchored links are anchors where the URL of the link is used instead of text.
• Branded links are various variations of the company name to which a link to the brand's website is attached.
• Indicative links are words that indicate the presence of a link (read here, follow the link, read more).
• Commercial links are phrases with the words "buy", "order", "price".

Why Are Anchor Links Important?

Anchor links are important for ranking a website by search engines and for internal linking, as these links help users find the information they need and quickly navigate between pages. 

In addition, anchor links are used to create external links to other authoritative websites, which helps to spread useful information and improve the SEO site optimization of the website.