External links to the site: why backlinks are important for the promotion in google

The number of sites on the Internet is growing every day. Due to this, the competition for leadership in search results for popular queries is intensifying more and more. That is why experienced SEO specialists develop a strategy for promoting the site, an integral part of which is necessarily the accumulation of a mass of high-quality external links to the resource.

In this article, we will consider in detail why backlinks are needed for a site, what role they play in the promotion of a web resource, and how to make sure of their quality. You will also learn about the main methods of obtaining external links.

What are external links?

External links are links to pages of your site that are found in texts or images on other web resources (they are called external sites or donor sites). 

An example from my practice link building: On the page of the information portal The Gambler Bay (site donor) is placed thematic article, in which there is a link to Slotslv (an acceptor site or a client site that builds up the number of external links). That is, The Gambler Bay transfers its weight to Slotslv, thereby helping it to increase its authority on Google and rank better.

Types of external link anchors

The text part of an external link is called an anchor. It is on it that the user clicks when he wants to follow this link. In order to improve link mass, it is necessary for the site to have different types of anchors on external sites:

Why you can't do without external links during SEO promotion of the site

From the very beginning, search engines were created in order to provide users with access to the highest quality information or services. Therefore, it is quite logical that one of the most important factors, which is taken into account in the ranking and used to promote the site, are external links to it. It's like reviews in real life. 

I will give an example. The more positive reviews a movie has, the easier it is to convince movie fans that it deserves to be seen. Especially when it comes to good reviews from professional film critics. The same applies to sites - the more external links they have, especially from authoritative Internet resources, the better their reputation among search engines and the faster the promotion of the site will be.

I suggest you watch the video, which also has a fairly clear and detailed answer about the reference mass and its necessity.

Numerous external links to the site lead Google's algorithms to the logical conclusion that it has relevant, useful and up-to-date information that is of interest to many people. So search engines will try to make it accessible to as many users as possible. The greater the mass of external links to the site, the higher it will be in the search results for relevant key queries.

The promotion of the site in the search with the help of external links has turned into an endless pursuit of their number over time. Therefore, search engines began to divide them into high-quality and low-quality, in order to avoid a situation where you can improve your own search results only thanks to a large number of spammy backlinks. This has protected honest websites that prefer to play by the rules and the right of users to access quality resources.

Which links are of the highest quality for site promotion

Backlinks are mainly characterized by two main factors:

1. The authority of the resource that placed an active hyperlink to your resource.
2. The way it is designed. 

Let's consider them one by one.

Websites that have all the signs of being created specifically for people, and not just for search bots, are considered the most authoritative. Such platforms have high-quality content, a certain audience of regular readers who actively comment on new articles, and most importantly, they often refer to resources with similar topics. The latter minimizes suspicions on the part of search engines about paid placement of hyperlinks. This factor is so important that a large number of external links (backlinks) from low-quality resources can easily lead, instead of promoting the site, to lowering its ranking.

But how the external links to the site are designed is also of great importance. 

Three main principles of the right backlink:

1. Placed in thematic content on the page corresponding to the one to which the link leads.
2. A well-chosen anchor (text or url) that accurately describes what the user will see when clicking on the link.
3. The link is not wrapped in the nofollow tag, which prevents search engines from following it.

External links that most closely resemble a natural transition to the desired site are considered the best. Also, when an article published by a resource leads to a lively discussion among Internet users and to numerous mentions and links in social networks, on the resources of bloggers and media companies.

The main strategies for obtaining external links for better promotion of the site

There are quite a few opportunities for paid and free link building. Let's focus on the most popular ways of obtaining high-quality external links:  

Let's summarize

Link building strengthens already SEO optimized site (we are talking about content optimization and correction of technical errors) and helps maintain high positions in search rankings. You should immediately understand that the work on obtaining external links will not be one-time. It is necessary to maintain the dynamics of increasing backlinks monthly in order not to allow competitors to take your positions or be higher. 

Only complex and constant work on promoting the site gives such desired results - being in the top 10 of Google's search results for a large number of user requests.