What is link building and how to get quality backlinks

According to Andriy Lipatsev, a specialist in Google's search quality department, backlinks are one of the three main ranking factors for sites in the search engine. Therefore, if you want to get into the TOP-10 of the issue and increase the ranking of the web resource, you need external promotion of the resource. What is link building and how to get high-quality external links to promote the site - we will talk about it today in this article. 

What is link building

Search algorithms pay more and more attention not only to useful content and indicators of visitor interaction with the site, but also to the presence of "votes" for the web resource - they are provided by links from other sites. It's like in offline life - when other companies talk about your brand, and this increases its credibility. 

The name link building explains the principle of this direction - it is the process of building a link mass, that is, a base of links from other resources. This is one of the important elements of search engine optimization (SEO), which helps improve your site's ranking in Google.

5 main characteristics of what quality external links should look like

It is worth noting that not all backlinks are the same. Search engines analyze the quality and authority of sources linking to your site. For example, backlinks from popular and authoritative portals with a high level of trust have a greater impact on your ranking than links from less popular or questionable sources.

Quality external links to promote the site need several characteristics that make it valuable in the context of search engine optimization and increase the authority of the resource in the eyes of search engines. Below we will consider several key features of a quality external link.

High domain authority

Provides a significant contribution to the promotion of the site link building from authoritative resources. Search engines consider those with a lot of backlinks, useful content and a large audience, the traffic of which is mostly from search engines. 

Relevance

The links that are located on the sites of relevant topics, that is, related to your topic, products or services, have a good effect on the ranking. In addition, the topic of not only the resource, but also the page where the link is located is important. 

Correct anchor texts

An anchor is the text used to create a link. It should be made in such a way that the reader and the search engine can understand what exactly awaits them after clicking on the link.

The doFollow attribute

It is desirable that the links have the dofollow attribute, because it allows more weight of the donor to be transferred to your site. And thanks to this, the authority of your web resource increases and, in general, there is an effect of link building.

The location of the backlink in the gesture post

It is better if the backlink is not located in the footer or sidebar, but directly in the text. Firstly, it minimizes the risk of bots taking it as paid, and secondly, it is an informative text that benefits readers and is highly valued by algorithms. This is how link building looks natural. 

Advice on promotion of the site with the help of link building

Remember that link building should be natural, otherwise your site may be sanctioned by Google. I suggest you also read the article "Link building is the main strategy of external site optimization”, which talks about methods of building links and building a strategy for increasing link mass. 

If you are new to this area, I recommend contacting a professional so that your resource development strategy is correct from the very first steps. In addition, link building should be permanent, cooperation with a link builder will help you avoid mistakes and promote your site in Google gradually and without interruption. 

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