What is site localization?

Site localization is a process of translation - its adaptation to the specific language, culture and geographical location of its target users. 

Site localization includes: 

• translation of all text content on the site (main content, buttons, etc.);
• setting the format of dates, time, currency in accordance with those adopted in a particular country;
• SEO site optimization – selection of relevant keywords, ensuring proper indexing of site pages in accordance with local requirements.

The main purpose of website localization is to make it so that users from different countries can understand and use the website without any obstacles or inconveniences. Adaptive website translation in different languages is important for international companies and those who are just going to enter the international market.