What is external site optimization?

External site optimization (off-page SEO) is one of the two main components SEO site optimization. These are complex actions for obtaining quality backlinks (backlinks) to the resource from other authoritative and relevant donor sites. 

External SEO site optimization includes the following aspects:

• Link building (guest posts, links on forums and in catalogs, crowd links, etc.);
• SMM (Social Media Marketing for activity in social networks);
• Local SEO (local content, social networks, reviews and ratings in Google Maps, TripAdvisor);
• Multimedia content on third-party platforms.

The main goal of external SEO optimization is to improve the authority, ranking of the site and recognition by attracting high-quality external links, increasing the number of mentions of the brand, growing organic audience and increasing the visibility of the resource in search engines.