What is UX copywriting?

UX copywriting (or User Experience copywriting) is a special direction in copywriting that focuses on writing texts aimed at improving the user experience (UX). Such content is created for websites, applications and other digital products. The purpose of the texts is to simplify navigation on the site, interaction with products or applications, etc.

The category of UX copywriting includes:

• Short text elements such as buttons, links, error messages and other user guidance;
• Headings should attract the attention of users and make the text more structured;
• Descriptions and explanations help explain how the product works or how to use certain features;
• Call-to-Action (CTA). This text calls users to an action, such as "Buy a product" or "Sign up".