SEO promotion of a site through a blog: how it works

The digital world about the company is very important. Years later, it affects the reputation and popularity of the business in the online space, on which its profits depend. The power of blogging regularly is that it is one of those channels that helps build that online presence.

In this article, I propose to consider in more detail the importance of promoting a blog on your resource with the help of regular placement of SEO texts.

As related SEO promotion of the site and regular publication of blog articles

The success of the promotion of the site depends on whether it meets the requirements of Google. Because the goal of our actions is to increase the rating of the resource in this search engine. Google has many requirements for web resources, it creates new ranking algorithms to better meet the needs of users and provide them with relevant information.

One of such algorithms is Freshness. Google uses it to determine the relevance and ranking of web pages. The search engine is especially focused on evaluating the freshness of the content on the web resource. Because Google's goal is always to provide users with relevant and up-to-date content for their search query.

That is why regularly updating content through the publication of SEO texts on a blog can strengthen the relevance of your site in the eyes of search engines.

Until February 2024, our company regularly published articles on the tarakanamstop.com.ua website for medium-frequency key queries. As a result, articles from the "Useful Information" blog occupied the top pages by keywords.

The impact of relevant SEO texts in the "Blog" section on ranking in Google

As we have already found out, blogging allows you to fulfill one of the important requirements of Google - publishing fresh and relevant content for users. New blog articles signal to the robots that your web resource is active and constantly providing valuable information. Thanks to this, it prefers your site when it generates a search result for a person's request.

How else SEO texts in the blogger section affect the promotion of the site:

• Increasing business presence in the digital world 

Each new blog article creates a new page for indexing. Increasing the amount of content on your site can have a positive effect on SEO promotion, as it increases the number of pages in Google's index (that is, its general document base) and the probability of ranking your site for a wider range of search queries.

• Improving engagement rates

Search algorithms pay attention to indicators of user engagement: stay on the page, bounce rate and number of clicks. By publishing fresh and interesting content, you can improve these indicators, which can positively affect the promotion of the site in the ranking of search engines.

• Strengthening of internal linking on the site

Blogging allows you to build internal links on your website. Relinking helps Google's robots quickly find new content and establish links between different pages. This has a positive effect on overall crawlability and indexing.

• Building backlinks

High-quality and relevant SEO texts can also become a source of increasing backlinks (backlinks), which is part of external search optimization. If you create really powerful and exclusive content with useful information, people will share it on their platforms. And so you will begin to increase the number of external links to strengthen the authority and ranking of the site in the search engine. 

• Acceleration of page indexing 

Every second, thousands of pages appear online. They must be scanned by a search engine robot. The capabilities of these robots are not limitless, so they create a priority for this scan. First of all, those resources that regularly create content are scanned. For example, Wikipedia. If sites announce themselves once every six months or a year, they will be as low as possible on the priority list. So if you blog consistently, it will also rank you high on the priority list, so new useful posts will show up in search results faster.

What does a successful blogging strategy entail for SEO promotion of the site 

Running a blog on your site requires a clear strategy, because if you do everything haphazardly and without conducting some research, the expected promotion of the site in the ranking of search engines may not happen.

So what does a blog promotion strategy entail? 

Researching key queries

You need to collect all the key queries in your niche. This can be done using Google Keyword Planner, Ahrefs or Surfer SEO services. It is worth paying attention to the frequency (number of requests per month), the difficulty for promotion and the type of request (because it is better to make SEO texts in a blog for informational requests).

If we were looking for articles for a store that sells gifts, one of the article topics should be:

Monthly blogging schedule

It is necessary to highlight the most popular key queries, choose a relevant topic for them and create a plan for posting articles on the blog. It is better to maintain a site in a planned and gradual manner, rather than publishing content in one day.

Writing SEO texts

You should focus on creating high-quality, useful and well-structured blogging content. Do not create long texts for the sake of texts. The scope of the SEO-optimized text should be such that you are able to fully disclose the issue that the article is about. If 3,000 characters will be enough - there is no need to pour water and create SEO text for 10,000 characters. 

When we wrote articles in the Blog for the Ukrainian-Polish Parens treatment center, we were always guided by the idea of revealing the topic of the article as much as possible so that the person reading it would not have additional questions. The texts were structured, clear and useful. You can see only part of this material in the image.

SEO optimization of texts

In order for each blog article to contribute to the SEO promotion of the site in the ranking of search engines, it is not enough to simply write a good text. It is also necessary to optimize each publication: add the main keyword to the Title and Description meta tags, H1 heading, test (so that its percentage is 1.5-3%).  

Setting up internal links

I already said above why it is needed. The main thing is that the text to which you will add a link corresponds to the content of the page you are linking to. 

Blog promotion analytics tracking

To understand if your strategy is correct blogging, you need to regularly monitor your site's performance with Google Analytics: traffic sources, popular posts, bounce rates, and time on page. 

Blogging tips for SEO promotion of the site

I also want to provide some blogging tips that can help you achieve your goal of promoting your site in search engine rankings:

• The number of SEO blog posts per month may vary depending on the nature of your blog and the number of queries in the niche.
• In some cases, it is better to focus on creating more complete and long articles, rather than short and superficial ones. Long articles can reveal topics more comprehensively, which will contribute to improving the ranking in search engines.
• Be sure to analyze the target audience and its preferences. This will help you understand what to write about and in what volume. 
• Analyze your competitors, determine how often they publish articles and what they are about, what keywords they are already promoting. This will help in developing your blogging strategy. 
• Combine publishing of timeless and topical content (covering the latest trends or news). Articles on evergreen topics provide long-term value, and timely ones help drive more traffic.
• Consider seasonal trends. Some industries have seasonal fluctuations in demand. Don't try to write about what to wear on New Year's Eve on December 25. Take care of posting this article in advance (a month in advance) so that it has time to be indexed and find its audience. 

Search engine optimization is a long-term strategy, so you should understand that it may take some time before you see significant results. First, articles must be indexed. Secondly, traffic does not increase in one day. People have to find and read your articles. 

Don't forget that content and blogging are only part of it SEO site optimization. To build authority, you will need to build external links. I suggest you read about this in more detail in articles about link building. 

FAQ