How blogging on a website helps in promoting a business on the Internet
Do you want your web resource to be quickly found by users for targeted queries? Then start blogging on the site. This is the best way to show search engines that your site is alive and attract a target audience looking for information related to your business.
Google emphasizes - make the site useful and interesting to increase its popularity. Because users appreciate this kind of content and willingly link to it in their social networks or other channels. And recommendations are very important to improve the reputation of the site.
Blogging on the site allows you to give users the content they need and what they definitely won't find on other sites. And in order for search engines to respond to your blog articles and give your site a search ranking, you need to create SEO texts, that is, content with apt and organic addition of key queries.
In this article, we will take a detailed look at the benefits of blogging on the site, what the statistics say, etc.
Some marketing statistics
Regularly writing SEO blog articles is not a whim of a copywriter, but a really effective tool that any business that promotes services online needs. Here are the facts.
- 56% marketers, who use blogs, claim that they are effective. 10% say blog articles provide the best ROI.
- 47% buyers 3 to 5 pieces of content are reviewed before contacting the company. Therefore, most expect a brand to create content that interests them.
- In the online space in 2022 is calculated over 570 million blogs and this number is constantly increasing.
- 77% Internet users regularly read blogs.
Benefits of blogging on a business website
Articles in the blogging section provide a variety of benefits for a company. Let's consider the most important ones:
1
Increase in traffic to the site.
If you regularly write SEO blog articles and optimize your site for search engines, you get the opportunity to attract new traffic (i.e. interested readers). Every time you publish a new blog article optimized for a relevant query, you will get the opportunity to appear on the search engine results page.
2
Support of presence in social networks.
Each of your articles can be shared by interested readers on social networks. This will help introduce your business to a new audience that has not heard of you before.
3
Conversion of traffic into potential customers.
When you start getting traffic with the help of SEO blog articles, you will have the opportunity to build trust with them and gradually increase interest in your services / products. Each article with a call to action will attract potential customers / buyers.
4
Becoming an industry leader and building credibility.
Regularly posting targeted and useful content will help you present yourself as a competent subject matter expert. You will respond to the inquiries of potential clients and convince them of your professionalism. Therefore, they are more likely to trust you and enter the sales funnel.
5
Help in building a powerful link profile.
External links to your site are among the ranking factors of sites in the search engine, so it is worth paying special attention to it. If you start to trust, then companies or readers willingly make relevant links to the pages of your site. And this signals to Google that you are trustworthy, so the probability of appearing on the first page of search results increases.
SEO of blog articles: how long should the texts be?
In 2021 HubSpot did its own research, which found that the ideal SEO blog article length is 2,100-2,400 words. But this does not mean that now all your blog posts have to be exactly this volume. The point is that it is always necessary to take into account the topic and the request.
Google claims, that word count does not affect page ranking. Search engines are primarily concerned with meeting the needs of users. If 50 words are enough for the reader to get the answer to his question, then it will be good for Google. Artificially increasing the content so that it has a certain number of words is not worth it.
BUT!
When writing SEO articles for a blog, you need to focus on satisfying the request of the person who typed it into the search bar. That is, as many words are needed as will be enough to fully disclose the topic.
When choosing the length of an article for a blog, you need to consider the topic. For example, the length of the text about how to take a selfie will be cut off from an article about various building materials, their disadvantages and advantages. Because in the first case, a person will need less information to solve his question. In the second case, it is necessary to describe everything in more detail so that the reader does not have to spend time looking for additional information.
Of course, short content is always easy and quick to read. But will it be effective, and will it fully respond to a person's request? Google will first of all take into account the second point when creating a search engine ranking.
Search works need evidence and facts, which most often contain the content of a large volume. This is why long SEO blog articles rank better in organic search.
Improve your site's search engine visibility and your authority with blogging
Writing blog articles is not just about search engine optimization or ranking. It's about improving interaction with your audience and increasing your authority in the eyes of those who visit your site for the first time.
If you want to improve the position of your site in the Google ranking and increase organic traffic, submit an application. Together, we will create valuable and attractive content for your business, which will help you reach a new level of interaction with customers and increase the authority of your web resource.
I propose a development individual content strategy for the development of your site - contact me so that we can discuss your project and I will offer a list of services according to your budget.
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