SEO site optimization: how to increase organic traffic without advertising

According to statistics, Internet users almost never go beyond the first page of search results. Therefore, it is extremely important to ensure that the site occupies one of the top positions in Google. How to make your website popular and get it on the first page of search? Correct SEO optimization of the site will help in this.

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What is SEO site optimization?

Search Engine Optimization (SEO) is an abbreviation of the English term Search Engine Optimization. That is, it is a set of measures that, through external and internal optimization of an Internet resource, increase its position in search results.

In simple words, SEO optimization helps your resource not get lost among other competitors.

What are the main advantages of SEO optimization 

There are several methods of site promotion: ordering contextual advertising in Google, marketing mailings, advertising in social networks, etc. They require regular budget expenditures. Unlike them, SEO-optimization of the site is a long-term investment that bears fruit even after the completion of active work on the promotion of the Internet resource. 

Other advantages of this method:

• improving organic ranking and increasing traffic;
• the ability to reduce costs after landing on the first page;
• greater trust of the audience;
• low cost of the involved client;
• reaching a large potential audience.

Thanks to correct SEO site optimization you can confidently get to the TOP of Google search, and then maintain your position by constantly creating new quality content - blog articles, news, updating outdated content, etc.

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What does SEO optimization of a site consist of?

We suggest considering 7 basic elements of internal and external website optimization: 

1. Formation of the semantic core.
2. Working out meta-tags and titles.
3. Creating an internal information hierarchy.
4. Optimization of all images.
5. Optimization of site page loading speed.
6. Improving the user experience.
7. Increasing the external parcel mass.

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Formation of the semantic core

The semantic core or keywords are individual words and expressions that describe the content (topic, idea) of the page and the entire site. Key queries are used in titles, meta-tags (Title, Description) and evenly distributed throughout the text. These are the words that potential users can use when searching for information on the Internet. 

Types of search queries 

For the correct selection of the semantic core, it is important to understand the types of search queries:

When users enter queries into a search engine, these keywords help link their queries to relevant web pages. Therefore, the priority type of requests should be considered based on the specifics of the Internet resource. 

That is, for an online store it is worth concentrating on transactional and navigational key requests. Information keys are more important for news portals and thematic projects. For business card sites - branded. But as practice shows, in order to expand the potential audience as much as possible, you need to use different types of key queries.

How to choose keywords for SEO site optimization?

Of course, specialized programs and services are used for this kind of analytics. Our company works with three services:

• Google Keyword Planner – a free online service that helps you research relevant keywords according to geolocation and view a forecast of the effectiveness of key queries;
• Ahrefs - a set of SEO tools not only for collecting keywords, but also for site audit, competitor analysis and content optimization. The cost of use is from $99 per month.
• SurferSEO – a powerful platform for content analysis and improvement. The main capabilities of SurferSEO are diverse: from the research of key queries to the creation of TK with keys and structure, competitor analysis through the Content Editor.

For effective SEO promotion, it is important to conduct keyword research and choose those that are highly popular and clearly match the topic of your content. It's wise to use them in titles, descriptions, meta tags, page text, and URLs to make your content more accessible to search engines, and thus to users.

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Meta tags and headings for SEO site optimization

What are meta tags and how to write them

Meta tags are HTML code that provide additional information to search engines about the content of a page. Particular attention should be paid to the Title and Description tags. They are fundamental to the promotion of the site, because they provide the user with a quick understanding of the content of your content. Based on this short description, it decides whether to follow the link or not. 

• Title – the title of the page that is displayed in the search results. The optimal length is 30-65 characters with spaces. Meta-Title should not repeat with H1 tag. The main key query should go as close to the beginning as possible.
• Description – a short description of the page, which is also displayed in search results. The optimal length is up to 155 characters with spaces. The main rule is that each sentence of the description should contain a key query.

Correct use of headings and key queries for site optimization

Headings (H1, H2, H3, etc.) are used to organize and structure the content of the page. The main heading (H1) should reflect the main topic of the page. Subheadings of smaller levels (H2, H3, etc.) should be used to indicate subtopics or sections on a page. 

IN SEO optimized texts you need to use key queries evenly and organically. 

Meta-Title, Meta-Description, H1, H2, H3, etc. are important elements of SEO optimization because they help search engines understand and index the content of your web page. 

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Internal content hierarchy

The site's information hierarchy (structure, linking) is a way of organizing and structuring all content. An effective internal information hierarchy plays an important role in improving SEO processes. It helps search engines understand the structure of your resource and the likelihood that important content will be found and indexed. 

In addition, a well-organized hierarchy makes it easier for users to navigate, that is, it helps them to interact effectively with the portal and the content placed there.

How to improve the structure of the site for its optimization and promotion?

The best way is to develop a clear internal linking system. Its essence is to add links to popular pages of your portal to those pages that need "strengthening". Of course, it should be logically justified. 

Use organic and understandable anchor text (anchor) - the text that the user clicks on to go to the link. This will make it easier to navigate between pages, and the links will not look foreign.

Use keywords or phrases as anchor texts for links to boost their SEO value.

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Image optimization

Graphics and photos are an important part of the visual component of a web resource. Optimized images help ensure better page loading speed, improve user experience. As a result, your site rises higher in the TOP of Google results.

Main aspects of image optimization:

Incorrectly optimized images can slow down page loading and impair the visual perception of content, which negatively affects the user experience and ranking of your site in search engines.

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Optimizing page loading speed

If your website is slow to load, it can reduce the number of page views and cause visitors to leave your website. Search engines also consider page load speed when ranking search results. 

To check the current download speed, you can use Google's own tool -  Lighthouse. It will analyze the state of your website and report the problems and how to solve them. 

Site page loading speed is a critical factor for SEO optimization. Especially for the mobile version.

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Improving the interaction of the site with users

The user should not feel uncomfortable while using your site. Therefore, it is necessary to take care of the attractiveness and convenience of the website. 

Pay attention to the following components:

You should also remember to optimize the site for mobile devices. This is an important criterion for promotion in Google, since it uses indexing aimed at mobile gadgets.

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Increasing the external reference mass

Building external link mass (backlinks) is an important element of SEO optimization of the site. Another name for this stage is link building. Backlinks point to your resource from other sources and the Internet and are of great importance to search engines in determining the authority, relevance and ranking of your site. 

However, not all backlinks are equally effective. Links from well-known and trusted websites that already rank highly have a greater impact on your SEO. 

Remember, links should be related to your niche, site topic or specific pages. A natural, high-quality and relevant approach is the key to effectively building link mass and improving the ranking of your Internet resource in search engines.

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Conclusions

So, high-quality SEO site optimization is the basis for promoting a web resource. This is a more effective and profitable strategy than ordinary advertising of the resource. In order to bring the website to the TOP of the search engine results and attract even more new users, it is worth carefully and regularly working on this aspect. 

To achieve the best results, contact me, a professional with 10 years of experience. Tell me about your project in detail, and I will offer the best solution according to your budget.