Experts Share Their Insights on How AI Will Impact SEO in 2024

A recent study by AuthorityHacker on artificial intelligence in internet marketing revealed that over 75% of marketers actively use AI tools for their work. Google experts report working on a new search engine called Magi with elements of AI. These trends indicate the importance and necessity of adapting marketing and SEO strategies to the rapidly changing internet environment.

Leading experts have shared their forecasts on the impact of AI on SEO in 2024. The effect of artificial intelligence on marketers' work promises to be robust and revolutionary. Vital and essential thoughts from these forecasts are below.

Alex Horsman, Marketing Expert

AI can analyze large volumes of data and recognize even the smallest patterns. By predicting future user behavior models and search trends, search engine optimization will help e-commerce companies stay at the top and optimize their future strategies.

Adriana Grigorie, Head of Marketing at Douglass Digital

In 2024, SEO will strongly connect AI and SEO in forecasting and personalizing search results. AI's ability to understand user queries and make accurate predictions is essential for delivering personalized recommendations, especially in online stores.

Dan Dillon, Founder of CleanItSupply

The analytical capabilities of AI will open up new opportunities for link building in SEO 2024, simplifying strategic backlink creation. Artificial intelligence is also expected to deepen personalization from recommendations to search results, optimized based on past user behavior.

Gianluca Ferruggia, General Manager at DesignRush

AI will accelerate the automation of SEO tasks in 2024, from keyword research to competitor analysis. This will increase efficiency and accuracy, allowing companies to optimize their online presence with minimal human intervention. 

The popularity of voice search and virtual assistants will also not go unnoticed, so SEO specialists should focus on optimizing content for conversational client queries.

Connor Gillivan, founder of TrioSEO

AI is making changes to SEO, so its impact in 2024 will be significant. Artificial intelligence has already changed the approach to content creation, from idea and keyword research to creation and optimization.

The most successful results of SEO 2024 can be achieved through human efforts and AI tools.

More about experts' opinions on changes in SEO 2024 can be found in this Adsy article.

Let's sum up

Experts are confident that in 2024 we can expect updates and changes to search engine algorithms based on AI development. Experts recommend focusing on changes in search algorithms, voice, and visual search, improving content quality, and using the latest AI tools for SEO 2024 and marketing. 

The biggest winners are predicted to be SEO specialists who use AI as an auxiliary tool to improve content quality. These are just a few aspects that bring together technological progress and challenges that await the search optimization industry in the future. Such trends indicate the continuous development of the field and the importance of using advanced technologies to improve work results.