Why are backlinks so important for seo promotion

Links on your site and links on other sites that lead to the pages of your resource are a very important ranking factor in Google. The times when for successful SEO promotion it was only necessary to place key queries on the pages. That is, the more keywords a web page had, the better it signaled to search engines that it was about that particular topic. And of course, these works produced the following web resources in the first search results for a certain key query. Therefore, there was a tendency to abuse key queries for seo promotion of the site to the top. 

However, everything has changed. Now there is such an important ranking factor as links. This is what we will talk about: what exactly are links to the site, why are they for SEO promotion and how to get them - you will find all the answers below.

What are the types of links and how they affect the SEO promotion of the site

The link to the site works like a wire of retro telephones - it connects two sides of the communication, that is, one page with another. It can be placed on texts, buttons, images, etc. Links are distinguished by purpose - where and for what it leads the user. So let's clear this up first. 

Internal links

Internal links are links that connect different pages of your site. For example, you will end up on my services page if you click here.

Internal links to the site are important for promoting the web resource to the top, so their adjustment is included in the internal SEO optimization of the web resource. They distribute the weight between certain pages, which allows you to improve their ranking in search results. So skillful use of internal linking is a good support measure for SEO site optimization. Also, don't forget that this way you improve navigation for users.

External links

External (back) links, or backlinks, are links to the site from all other Internet resources. They have the greatest impact on the promotion of the site, provided that the donor is authoritative and high-quality, and the link to the site looks as organic as possible. This is according to the terms and conditions Penguin update, because after its release, special attention began to be paid to the naturalness of links. 

Quality backlinks

Such references are considered to be those that look as natural as possible. They are the ones that have the best impact on the SEO promotion of the site, ensuring that a small part of the authority "flows" from the page on which the backlink was placed to yours. Thus, the weight of the latter increases slightly, which confirms your authority in the eyes of search robots. 

Natural links are considered to be those links to the site that are really useful for readers, and the content itself coincides in terms of topic with where it leads (that is, with the content on your web resource). 

Due to the widespread practice of buying and selling backlinks, the search engine pays attention to the number of backlinks from donors on which the topic does not coincide with yours at all. In this case, the "flow" of authority to your page due to the link to the site may be minimal, or it may not happen at all.

Low-quality backlinks

These are backlinks from portals that raise doubts about the safety and quality of content, and backlinks that are most often used for spammy site promotion:

• Online forums.
• Comments on blogs.
• Guest books.
• Portals with questions and answers.
• Social bookmarks.

For the SEO promotion of the site, they have, at best, a minimal value. In the worst case, on the contrary, they can cause a collapse of the rating acceptor (your site to which the backlinks lead). First of all, this is possible when the vast majority of external links consist of non-authoritative resources with low quality content.

Outbound links

These are links that are on your website and lead to other resources. You will find several of them in this text, because I want you to be able to confirm for yourself the information I am telling you about. 

For SEO promotion of the site to the top, outgoing links are also important. They allow you to make the portal as expert as possible in the eyes of search robots.

Three main rules for their use:

• Don't have too many outgoing hyperlinks. In fact, this is exactly the case when the strategy of the "golden mean" will be the best, since the principles of organicity should be followed for SEO promotion of the site to the top. And it is unlikely that you know examples of authoritative good resources that do not have a single link to any other.
• It is important not only to get backlinks from authoritative portals, but also to refer to them yourself. This point is a logical continuation of the past — it is important that a certain number of outgoing hyperlinks still be. And it is best when they also lead to good and authoritative Internet resources. This will tell the bots that yours is the same.
• You should not wrap every outgoing link with a nofollow tag. This is usually done so that the authority from your resource does not "flow" to someone else's. However, if you don't follow this advice, bots will see an over-optimized resource. Peven, for those who want to promote the site as quickly as possible, it is of no use.

If you want to get to the top of Google and be on the first page of search results for various types of key queries, you need to work on internal and external site optimization. For this you need a well-thought-out and consistent link building strategy and content promotion of the site, which consists of a plan of articles to be placed in your "Blog" section, as well as on external sites.

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